Tonight … ”This phrase also does not carry any meaning.
before calling, understand the purpose for which you will do it, and the approximate content of the conversation (if necessary, write a summary of the conversation); pick up the phone better after the first call (and, preferably, before the fourth); neutral answers “Yes”, “Hello”, “I’m listening” and switch to informational ones (clearly and without colloquial information, state your position and surname); create a good mood for the interlocutor (it is important not only what you say, but also how); during the conversation, speak concisely, concentrate the basic information in one or two sentences and do not go into unnecessary detail; at the same time do not forget about politeness and tact; talk in detail about the problem of future business conversation only with those who are competent to solve this problem; it is desirable to end the conversation with the question “Have we discussed everything?”, and after the conversation write down its results; it is undesirable to discuss domestic and political issues after discussing the problem; When making any business claims, ask to introduce yourself, let them speak and do not interrupt, then let them know that you will find out how things are, and then call back.
After finding out, call back immediately: the longer you do not call, the longer the partner works against you. Remember the laws: when the problem is finally solved, the partner feels like your debtor.
Preparation and presentation to the audience
To paraphrase a famous saying, you can say, “Tell me how you prepare and speak to an audience, and I’ll tell you who you are.” If people understood how much depends on their ability to speak, they would probably spend much more time preparing for performances. On average, a representative of the business world utters more than ten thousand words a day. In other words, the word is constantly with the person. It is a wonderful minute advertisement for you and your work. So why miss this chance?
The words of the famous American publicist D. Webster speak of the importance of mastering the skill of public speaking: “Take away everything I have, but leave me my language. And I will soon find everything I had. “Let’s try to be worthy students of this specialist.
A business person, even if he has not yet said a word, already influences the audience by his appearance. In order for the impact to be effective:
pretend to be happy to see everyone; say the words with force, convincingly, without changing the frequency of the sound; everything must be expressive and clear: words, movements, gestures.
Particular attention should be paid to hand gestures. Basic requirements for them:
about 90% of gestures need to be done at chest level. Gestures below the belt are often perceived as signals of uncertainty, failure, confusion; elbows should not be closer than 3-5 cm from the body. The smaller distance symbolizes the insignificance and weakness of authority; your fingers should assume a position as if you were holding a large apple. The indistinct position of the palms symbolizes the lack of strength and ability to lead; gesture not with one hand but with both.
Skillful hand gestures are an additional, often unused means of visualizing your speech. Hand gestures can show:
direction; size, volume; feelings, their intensity.
For example, the hands raised up symbolize an increase in tension; hands lowered below the waist, spread out to the sides of the palm symbolize failure.
Each speaker is faced with a number of consecutive tasks:
to attract the attention of the audience; ignite people with your energy and convey to them the main idea of your speech; to win the minds of listeners with your idea; to develop and consolidate success, to transfer it to the prose of life.
Consistently consider how to solve these problems.
How to attract attention?
Let’s look at a typical introduction to the speech: “I am addressing you tonight and I want to draw your attention for a few minutes to consider the simplest issues of creating heavy transport aircraft.”
The author of such an introduction has no chanceand success. Why?
“I am addressing you …” But it is so clear to all those who sit in the hall. That’s why they gathered here.
“… Tonight …” This phrase also does not carry any meaning.
“… For a few minutes …” Time is a painful position for most of those present in the hall. It is hardly worth spending it in the beginning.
“… The simplest questions …” Who would like such an appeal to themselves?
Why not start a little differently: “There is no secret in the production of transport aircraft. But even today, aircraft are still made of the strangest material – the intelligence of its creators. Short, clear and attractive.
What you need to do to get the audience’s attention:
“Wake up” your listeners, pull them out of the fog of everyday life; interest the listeners. Make them move forward in their seats. Show from the beginning that they will meet with the original performance; listeners must agree to listen to you. Make it clear that the facts you were about to offer are easy to understand and interesting.
How to achieve this? Where to start? Among the possible options:
a quote from a famous person; striking for its unusual offer; a story that evokes immediate sympathy from the audience (possibly a dramatic story); references to the Bible, ancient myths, fairy tales, etc.; a reference to a work of art that has recently appeared and is known to the general public; a story from his own life; rhetorical question; historical episode; an interesting adventure from the past or present; a reasonable compliment.
How to ignite the audience with your energy and convey to them the main idea of your language?
In order to ignite them with your energy, you need to:
indicate the purpose of the speech; show the importance of the problem; involve everyone in the conversation.
Raise the problem so that it becomes personal for each listener, give each listener responsibility for solving the problem.
In order to convey the main idea to the audience, it is necessary to fulfill a number of conditions:
the whole speech should be clearly planned, balanced, have a clear direction and logic; lay out all the material into its constituent elements; be well aware of the key idea that underlies your speech. Everything else – facts, evidence, examples, etc.; it is necessary to reveal and supplement the main idea; do not think that the audience is well aware of the main idea of your speech, reveal it; don’t give what you want to say in the form of countless questions. This will mislead the audience; do not confuse the main idea with evidence and illustrations; emphasize your main idea by modulating your voice.
The most important thing is to avoid the textbook “he spoke a lot and beautifully, but it is not clear what.”
How to win the minds of listeners with your idea?
There is no other way but to make it clear.
Visibility will be provided if your main assertion is followed by evidence in the form of:
facts; funny stories; comparisons and contrasts; digits; quote.
The facts usually include:
illustrations; examples; comparison; logical conclusions; visual materials; statistics, etc.
The main requirements for them are as follows. First, the facts should not be in doubt. As they say, everyone has the right to make a mistake in his chosen position, but animal farm short summary no one has the right to make a mistake in the facts chosen by him. Secondly, the material you choose should not go beyond your speech, your capabilities. Third, persistence and perseverance along with the use of the formula “yes … but …”.
When using funny stories, you need to tell only those that:
you know well; will be clear to all present; develop the topic of your speech; not very long; audiences not yet known; do not contain spicy details.
Comparisons and contrasts can greatly improve the perception of your material, for example: “Life in the Arctic can be compared to being in the refrigerator, where you also forgot to turn off the light.” The main thing is that comparisons and oppositions are figurative and cannot be abused.
Basic requirements for the use of numbers:
do not give many numbers; the figures must be clear and accessible. Rework them, make them available. For example: “This amount of fuel is enough to heat your home for 25 years”; use rounded numbers. Say not “1 million 536 hryvnias”, but “more than one and a half million hryvnias”; use numbers that will surprise the audience with their surprise and unusualness.
In most cases, it is enough to quote a witty quote, and the audience will be on your side. Basic requirements for the use of quotations:
the person you are quoting must, of course, be authoritative; remember: the words of an expert on any issue affect consciousness more, a quote from a work – more on emotions; do not use quotes that are too common in many cases.
How to develop and consolidate success, transfer it to the prose of life?
The solution of the fourth task is carried out at the end of the speech and is possible only with the ability to emphasize the importance of what you said, to suggest the possibility of applying what the audience heard in the future.
Only a public speech after which the audience knows what to do with the information can be considered successful. In other words, it should be the result of your speech. To achieve this, you must:
be sure to explain at the end why the listener needs the information received. Your speech could be long, and the audience could lose track. Remind them; explain in detail how to use the information obtained; if the information was of a cognitive nature, then in this case again briefly remind what it was about.
With the wise use of the above recommendations, tips and tricks, you just can not help but be accompanied by success. More courage, more innovation, more originality – the audience will be captivated.
Features of preparation and holding of a production meeting
Meetings are often used in business communication to improve the quality of decisions. Meetings are a form of business communication that involves discussing business situations and problems in order to collectively find the most appropriate ways to solve them. Meetings have a number of significant advantages over other forms of business communication: